Guiding Principles





Significant progress that happens in our lives and wealth is as a result of one or all of these three things presenting themselves. Ideas inspire us to see whats possible to create for the future, opportunities are those moments where something or someone comes into our world which is a game changer. Connections are the relationships and communities that support us to realise our dreams.

At C2 Capital these valuable ingredients for life and wealth success is what we are dedicated to bringing to our clients and stakeholders experience by working with us.


At C2 Capital we know that all great businesses start with an idea and vision for the future. When we started the company, our outcomes at the time seemed big, however every day we were dedicated to making our vision a reality. Over time we have realised many of these goals plus more and today we continue to “lift the bar” of whats possible.

The near future sees us dedicated to attracting clients, team members and strategic relationships that share our vision which is not about being the biggest in what we do, its about being a benchmark of how it can be done and achieving excellence.

The markets in which we currently work are both the Australasian and Asian regions, our guiding outcome is to build a boutique global organisation that grows on our core values of realising our full potential.



The first company to embrace the practice of Imagineering was Walt Disney and his company. Its what has allowed them to positively impact the world with experiences that have enriched many peoples lives. If you look at all of the major companies pioneering rapid progress in our world they all have a methodology on how they innovate. When you think of Apple, Google and Facebook they encourage and provide the environment to conceive, develop and launch great ideas and products.

At C2Capital we believe for us to succeed in todays global environment and be a “best of kind” business we also have to value and practice progressive and disruptive innovation. This is why we aspire also to be an “Imagineering company” that lives Walt Disneys philosophy of;

“All our dreams can come true if we have the courage to pursue them”

Our workplace also operates as an “ideas meritocracy” where the best idea wins. Everyday we work towards creating a benchmark company where our team members can realise their full potential and are rewarded for their contribution and value


We believe that everything starts somewhere because all great enterprises and fortunes started as an flash of inspiration in their founders mind. If you look at Disney, Apple, Google and Facebook to name a few, if you go back to the original flashpoint where these world changing businesses began, it was with an idea and a vision. We have just shared ours and if this has touched a part in you, we encourage you to reach out to us and explore ways can work together to make a dierence through creating “best of kind” startup/business and direct property opportunities.


In today’s open world providing complete transparency provides greater Investor/Customer and stakeholder confidence. Inspired by one of the most successful Hedge Funds in the world, Bridgewater Associates who advocate radical transparency recording all meetings which are then available for all 1400 employees to listen to, we have adapted this success clue into our corporate culture as well. Like all businesses we are constantly dealing with problems as well as opportunities. When a mistake is made, accepting that failure is part of finding success. This makes it easier to bring challenges to the surface so that they can be solved quickly while minimising risk.


At C2 Capital to achieve our guiding outcome we know that success leaves clues and that there are significant learnings and insights from firms around the world that have achieved significant success in their field. To better understand the success drivers for comparable firms that are considered to be international leaders in their field, we are continually conducting research of their investment management strategies, thinking and culture, business processes and firm market positioning and then incorporating them into what we do. In addition, we have our own unique methodologies that we have fused together with these insights to create our own ways of building a ‘best of kind’ Investment Management firm and ecosystem.


$1 Billion Assets Under Management (AUM)
in our Property & Ventures Portfolios.

$500 Million Funds Under Management

Establish our ecosystem companies and
platforms “proof of concept” in Australia
and in time roll it out through key
international markets.

Develop technologies, platforms and
methodologies that can potentially change
the way wealth and funds management
industries do things and ultimately deliver
greater results in the value chain to

Be recognised as global thought leaders,
subject matter experts and agents of
positive disruptive innovation and change
in our chosen fields.

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